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Executive Express

Executive Express is a publication produced by Trafford Enterprises Ltd, in association with Trafford Members, for the wider business community. It is filled with practical articles to help all business people be even more successful, and is totally free to anyone in business!

To view the latest edition, or to download a back issue, please click the appropriate link below. Broadband users please click "high resolution" and dial-up users click "low resolution".

If you would like to receive future editions automatically, please click here to register your details. Remember it’s free, and every edition is distributed to thousands of business owners!  

Executive Express Editions

     
August - September 2010
In this edition:
  • The Perfect Customer

  • Everyone is Twittering - Should you be?

  • Cutting costs through efficiency

  • Solicitors: Choosing and Using

  • Motorists Should Take Care In Hot Weather

  • Choosing CRM Software For Your Business

  • Ten Tips For Choosing Your Employment Lawyer

  • CRC Energy Efficiency Scheme

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January - February 2010
In this edition:
  • Qualifying opportunities in 60 seconds

  • ECJ Ruling: Changes to sickness law

  • New year resolutions = Business goals?

  • Why employers get underperformance wrong

  • March Diary of Events 

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November - December 2009
In this edition:
  • Activity for results

  • Pre-purchase remorse

  • Why are products easier to sell than services?

  • Common aspects of tax that affect all businesses

  • December Diary of Events

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September - October 2009
In this edition:
  • Advertise your way out of the recession

  • Who reads your website?

  • Green Technologies

  • Mobile marketing comes of age

  • Motivating your workforce 

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May - June 2009
In this edition:
  • Interview with Mark Hynes

  • Ten Redundancy Pitfalls To Avoid

  • PR on a Shoe-String

  • Finding The Money!

  • Trafford Diary of Events

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February 2009
In this edition:
  • Multiply your change impact!

  • What is a personal lease?

  • Cash flow tips

  • Trafford Diary of Events 

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September 2008
In this edition:
  • Interview with Colleen Guy of hersh guy

  • The next big thing!

  • Putting photography in the frame

  • Trafford Diary of Events 

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May 2008
In this edition:
  • How to get to the decision maker

  • Is SEO all about Google?

  • Three steps to running a successful company

  • Trafford Diary of Events 

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April 2008 (Part 2)
In this edition:
  • Succession planning

  • Get paid search working for you

  • The pursuit of perfection

  • Trafford Diary of Events 

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April 2008 (Part 1)
In this edition:
  • The new look Executive Express!

  • Become a Charismatic Communicator

  • Prospects! How to find the right people for your marketing campaign.

  • Lead your business to success 

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July - August 2007
In this edition:
  • Increase Productivity & Profitability Through Effective Delegation

  • You and search engine rankings

  • 5 Low-Cost Ways to Promote Your Web Business

  • Buy-To-Lets: How to reduce your taxable income 

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May - June 2007
In this edition:
  • 7 important considerations when thinking of growing a business

  • Legal Electronic Communications

  • 30 Seconds to Present Your Business Proposition

  • The Ins and Outs of Email Marketing 

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November - December 2006
In this edition:
  • A Rallying Call To Smaller Businesses

  • How to Write for the Web

  • Do You Have The Right Marketing Mix?

  • How NOT to Greet at an Exhibition

  • Smart Recruitment using Meta Programmes 

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July - August 2006
In this edition:
  • Make sure your company thrives in all environments

  • More customers from networking? It’s not rocket science!

  • Get off your knees when proposing!

  • What’s Your Bird Seed?

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May - June 2006
In this edition:
  • A look at the legal implications for directors of companies that are in financial difficulties

  • Using your old contacts to win new business

  • The Power of Events Small Change

  • Email Campaigns: Rented lists versus your own database of contacts

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January - February 2006
In this edition:
  • The Trouble with Temps

  • The Secret of Successful CEOs

  • No Need For Human Resources

  • The Issues of Working from Home

  • Presenting Yourself

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August - September 2005
In this edition:
  • Court ruling creates tax fear for family firms

  • Paid holiday for workers

  • Putting the Passion Back into Selling

  • Time Management

  • Send your worst customers to your competitors 

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Earlier Editions Are Available Upon Request

 

 

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