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Executive Express is a publication produced by Trafford Enterprises Ltd in association with Trafford members for the general business community.

It is filled with practical articles to help all business people be even more successful.

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January - February 2010
CURRENT EDITION
In this edition:
  • Qualifying opportunities in 60 seconds

  • ECJ Ruling: Changes to sickness law

  • New year resolutions = Business goals?

  • Why employers get underperformance wrong

  • March Diary of Events

November - December 2009
In this edition:
  • Activity for results

  • Pre-purchase remorse

  • Why are products easier to sell than services?

  • Common aspects of tax that affect all businesses

  • December Diary of Events

September - October 2009
In this edition:
  • Advertise your way out of the recession

  • Who reads your website?

  • Green Technologies

  • Mobile marketing comes of age

  • Motivating your workforce

May - June 2009
In this edition:
  • We interview Mark Hynes

  • Ten Redundancy Pitfalls To Avoid

  • PR on a Shoe-String

  • Finding The Money!

  • Trafford Diary of Events

February 2009
In this edition:
  • Multiply your change impact!

  • What is a personal lease?

  • Cash flow tips

  • Trafford Diary of Events

September 2008
In this edition:
  • We interview Colleen Guy of hersh guy

  • The next big thing!

  • Putting photography in the frame

  • Trafford Diary of Events

May 2008
In this edition:
  • How to get to the decision maker

  • Is SEO all about Google?

  • Three steps to running a successful company

  • Trafford Diary of Events

April 2008 (Part 2)
In this edition:
  • Succession planning

  • Get paid search working for you

  • The pursuit of perfection

  • Trafford Diary of Events

April 2008 (Part 1)
In this edition:
  • The new look Executive Express!

  • Become a Charismatic Communiator

  • Prospects! How to find the right people for your marketing campaign.

  • Lead your business to success

July - August 2007
In this edition:
  • Increase Productivity & Profitability Through Effective Delegation

  • You and search engine rankings

  • 5 Low-Cost Ways to Promote Your Web Business

  • Buy-To-Lets: How to reduce your taxable income

May - June 2007
In this edition:
  • 7 important considerations when thinking of growing a business

  • Legal Electronic Communications

  • 30 Seconds to Present Your Business Proposition

  • The Ins and Outs of Email Marketing

November - December 2006
In this edition:
  • A Rallying Call To Smaller Businesses

  • How to Write for the Web

  • Do You Have The Right Marketing Mix?

  • How NOT to Greet at an Exhibition

  • Smart Recruitment using Meta Programmes

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July - August 2006
In this edition:
  • Make sure your company thrives in all environments

  • More customers from networking? It’s not rocket science!

  • Get off your knees when proposing!

  • What’s Your Bird Seed?

May - June 2006
In this edition:
  • A look at the legal implications for directors of companies that are in financial difficulties

  • Using your old contacts to win new business

  • The Power of Events Small Change

  • Email Campaigns: Rented lists versus your own database of contacts

January - February 2006
In this edition:
  • The Trouble with Temps

  • The Secret of Successful CEOs

  • No Need For Human Resources

  • The Issues of Working from Home

  • Presenting Yourself

August - September 2005
In this edition:
  • Court ruling creates tax fear for family firms

  • Paid holiday for workers

  • Putting the Passion Back into Selling

  • Time Management

  • Send your worst customers to your competitors

March - April 2005
In this edition:
  • Pioneer or fossil

  • A renaissance for pensions

  • Good things come in small packages

  • Waste Not, Want Not

  • Property in Pensions

 
January - February 2005
In this edition:
  • Objections: don’t you just luv ’em

  • How to stop your staff from jumping ship

  • Building a profit and cash flow forecast with Microsoft Excel

  • Motivation matters

 
November - December 2004
In this edition:
  • Playing it safe The pre-budget report: small businesses issues

  • Getting past the gatekeeper

  • Beat rising prices with rising income

  • Are you getting the right balance?

  • Maternity: an important change

 
November - December 2003
In this edition:
  • Being a marketing genius

  • Spam Canned: E-mail marketing laws signal a change in the way businesses will use email to undertake marketing

  • Prime time to talk: New mobile phone laws

  • The Trafford Events

  • Invest Today! How does anyone know when the time is right to invest in the stock markets?

 

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