Thanks for visiting the Trafford Enterprises website. This policy explains the what, how and why of the information we collect, when you visit our website or when you use our services. It also explains the specific ways we use and disclose that information. We want to make it clear that we take your privacy extremely seriously and we never sell your data or pass it onto any third parties for sales or marketing use. This policy applies to Trafford Enterprises Ltd and our trading subsidiaries. Our aim is to be as clear and open as possible about what we do and why.
1. Who are we?
Trafford Enterprises Ltd, Company No. 04211972
Registered Office: 94 Chapel Market, London, N1 9EY
Data Controller: Data Protection Officer
We aim to respect your privacy and are committed to protecting the confidentiality of your personal information. Our aim is to be as clear and open as possible about what we do and why, which is why we go in-depth below to explain what we collect, send and use your data for and what your rights are.
These definitions should help you understand this policy and add clarity to any terms or labels that we use in this policy. When we say “we,” “us,” “our” and “Trafford” we are referring to Trafford Enterprises Ltd and any trading subsidiaries.
We are incorporated in England and Wales, providing business networking and consultancy services. Our services enable our Members to connect with other business owners, find potential new business opportunities and suppliers.
When we say “Member,” we are referring to the person or entity that is registered with us.
With regards to “Service” we are referring to our membership offering, products and services that we offer, such as networking events and business introduction services.
When we say “you,” we are referring either to a Member, potential member, or to some other person or entity who visits our Website or is on our database.
“Personal Information” means any information that identifies or can be used to identify you or a Contact, directly or indirectly, including, but not limited to, first and last name, email address, occupation or other demographic information.
While providing the Service, and as described in more detail below, we may collect Personal Information about a website visitor, Member, person or email address on or related to a Contact.
5. Questions, Concerns & Contact Information
If you have any questions or comments, or if you want to update, delete or change any Personal Information we hold, or you have a concern about the way in which we have handled any privacy matter, please contact our Data Controller through the following ways:
Data Controller: Data Protection Officer
Post: 94 Chapel Market, London, N1 9EY
Phone: 020-8397 8888
6. Why we process your personal data
We process your personal data primarily on the basis of Legitimate Interest as a business but only if necessary for the purpose we collected it for. We will also process data on the basis of contractual and transactional obligation where necessary. We may process your data for:
For Members (Eximius, Premier, Club, and other membership levels as duly formed)
- To maintain a record of your business and personal data to enable us to serve you to as a member so we may:
- Maintain a log of events you are booked to attend and have attended.
- Send reminders for events you are booked to attend, as well as notifying you of future events you may be interested in attending, and other relevant information we deem relevant to your membership and that could be of benefit to your business;
- A record of all events you have attended;
- Collating leads requests and issuing this digitally, and in printed form, to the group of attendees at the relevant meetings you attend;
- Issuing the Trafford Agreed Actions Logs to all attendees, plus regular reminders and final log closures providing details of all promises fulfilled and not fulfilled. The log contains details of pledges you have made to others, pledges other attendees have made to you, relevant outcomes, as well as your contact details so members and guests may contact you to fulfil their promises;
- Accounting information, including relevant contact details so invoices can be issued and payments may be processed.
- To invite your guest nominations (those you would like to join our organisation) by stating your name and business as the person/company that put them forward.
- To connect you with members and non-members.
- To track members performance, so we can analyse overall membership performance and compare individual business members to the overall membership. This includes: your name, your company, tenure, attendance, payment history, introductions passed and their outcomes, guests nominated, and general activity data.
- To maintain a record of communications, including telephone calls, meetings, emails, and any other form of communications that may be used.
- Other uses of the data that will enable us to serve you and the overall membership to the best of our abilities.
- To comply with our legal and accounting obligations
- For Ex-Members we will continue to maintain a record of your details, plus all events you attended for operational purposes, plus information we must keep for compliance, accounting and legal purposes.
- To maintain a record of your business and personal data to enable us to:
- Provide potential business introductions we think you may be interested to hear about. We will always approach you first to get permission to make the introduction, and will then provide both parties with each others contact details.
- Send relevant details of events we think you might be interested in attending.
- Notify you of other services we believe will be of interest to you.
- Undertake sales and marketing activities such as calls, emails and other types of communications
- Understand how you interact with the website and social media
- Maintain records of communications with you, such as, email, written and verbal communications and agreements
- Financial activity, such as billing communications
- We will only store your data, for as long as we need it to undertake any of the processes listed above
7. How we Collect Information About You
a) About You: When you contact us via our website, contact us by phone, ask a member to recommend you, a member requests we consider you as a potential member, consult with a member of our team, send us an email, post on our blog, or communicate with us in any way, you are voluntarily giving us information that we collect.
To ensure our prospects and clients receive the most relevant communications, we may use some automated processes to send you communications. These processes might indicate what the contents of a marketing email may be, or indicate to us when the best time to contact you might be.
c) Cookies, tracking & beacons: We may use various technologies to collect and store information when you use our website or Service, and this may include using cookies and similar tracking technologies on, such as pixels and web beacons, to analyse trends, administer the website, track users’ movements around the website and Service, serve targeted advertisements, and gather demographic information about our user base as a whole.
Cookies/tracking: Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.
By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at www.youronlinechoices.com/uk/five-top-tips. For comprehensive information on how to change your cookie settings in a wide variety of different web browsers, visit www.aboutcookies.org.
8. Trafford Enterprises main cookies:
a) Google Analytics Cookies
Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting https://tools.google.com/dlpage/gaoptout
b) GatorLeads Cookies
This information is used by Trafford Enterprises to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used, for example, to identify the types of organisations that might be interested in attending our networking events or who would match with the Connect Business Introduction service.
c) Email Marketing Post-Click Tracking Cookies
These cookies are used to report on the pages that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.
9. Data sources
Other than the aforementioned ways above of obtaining data (form fills on the website, cookies, verbal, written, member nomination) we may obtain information about you from third party sources, such as public databases, data service companies, social media platforms, third party data providers and our joint marketing partners. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us. We also may have your data where we previously approached your company since our formation in 2001 regarding our events.
Examples of the information we may receive from other sources include: contact name, company name, location/contact address, email address, and contact number. It may also include online behavioural data (such as information about your use of social media websites, page view information, and search results and links). We use this information, alone or in combination with other information (including Personal Information) we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant products features, and services.
9b. Who will see your data:
Your data will only be seen and used by certain trained employees of Trafford Enterprises Ltd.
10. How we use of your information
We may disclose Personal Information and use personal data acquired from and provided to fulfil any of your requests and to send you appropriate and useful communications. You should be aware this includes, but not limited to, the types of communications explained in 6 above.
A copy of our legitimate interests policy is available on request as part of our commitment to managing your information rights. Please use the details at the start of the page to request this.
You can stop receiving our promotional emails by following the opt-out link included in the email we send.
c) Types of communications: By processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. This includes but is not limited to; invitations to our events, as well as announcements and promotional offers on services we offer.
d) If you are a Member of Trafford Enterprises Ltd, you will also receive all relevant member email notifications and announcements, as required to service your membership with us. These are detailed in 6 above.
e) At any time, you can update your preferences (or completely unsubscribe/opt-out of our marketing) by clicking the opt-out link in marketing emails or simply call us.
f) To bill and collect money owed to us by our Members. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure direct debit, debit and/or credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see below.
g) To communicate with our Customers about their account and provide customer support.
f) To enforce compliance with our Terms and Conditions and applicable law.
g) To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
h) To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
i) To prosecute and defend a court, arbitration, or similar legal proceeding.
j) To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
k) To provide, support, and improve the Services we offer. This includes our use of the data that our Members provide us in order to enable our Members to use the Services. This also includes, for example, aggregating information from your use of the Services or visit to our website and sharing this information with third parties to improve our Services. When/if we do have to share information with third parties, we take steps to protect your information.
n) We will retain Personal Information we process for as long as needed to provide our Services or to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our agreements.
11. Disclosing Information
We do not disclose any personal information obtained about you to third parties except when we need to do so in order to perform our undertaking to you – e.g. connecting you with another company owner you have consented to speaking with, to delivering our events and networking experience for you, and to be able to profile you for the purposes of Connect membership. You will be given the opportunity to remove yourself from any mailing list or similar device.
12. Public Information and Third-Party Websites
a) Blog. We may use public blogs on our website. Any information you include in a comment on our blog may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you want it removed, contact on the information provide at the start of this page. If we are unable to remove your information, we will tell you why.
b) Social media platforms and widgets. Our website includes social media features, such as the Facebook and Twitter links. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. We also maintain presences on social media platforms including Facebook, Twitter, Instagram and LinkedIn. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
d) We may from time to time provide information of a general nature to third parties – for example, the number of individuals visiting our website or completing a registration form, or have to provide membership statistics, but we will not use any information that could identify those individuals.
13. Content of Email Campaign
When sending an email marketing campaign, it bounces from server to server as it crosses the Internet. Along the way, server administrators can read what you send. Email was not built for confidential information. Please do not use email to send confidential information.
14. Your Rights
You have certain rights given to you by law, that means you have an amount of control over your personal data that we process.
a) Access to Your Personal Data: This right allows you to confirm that your personal data is being processed and to allow you to check if the processing is lawful.
b) Correcting Any Mistakes: The right of rectification allows you to instruct an organisation that is processing your personal data, to rectify any mistakes.
c) Right to be Forgotten: You have the right to instruct an organisation to erase your personal data.
d) Stop Processing: The right to stop the processing of your personal data
e) Moving Data: The right to data portability means that under certain circumstances you will be able to ask for your personal data to be transferred from one organisation to another.
f) Right to Object to Direct Marketing: You have the right to object to the processing of your personal data for the purposes of direct marketing.
g) Right to complain to the Information Commissioners Office (ICO): If you are not happy with an aspect of how Trafford Enterprises Ltd are processing your data, you can lodge a complaint to the supervisory authority, which is the ICO. (www.ico.org.uk)
Before it gets to that situation, please make sure you contact our Data Protection Officer, in writing to the address provided above, if you wish to exercise any of your rights or if you have any questions about the processing of your personal data.
15. Notice of Breach of Security
If a security breach causes an unauthorised access into our system that materially affects you or your contacts in our software, then Trafford Enterprises will notify you as soon as possible and later report the action we took in response. For more information on this please refer to our data breach process, a copy which can be obtained on request from our Data Controller.
We operate in the United Kingdom.
17. Access to your personal information
You have the right to request a copy of the personal information that Trafford enterprises holds about you and to have any inaccuracies corrected. A small fee for such requests will be payable. Please address requests to the Data Controller and use the address provided under the “Contact Us” section.